Are you a new business owner trying to escalate your company’s brand? If so, you will need to ring up your graphic designer!
A good logo can affect people’s minds profoundly. It attracts customers. Having a crisp and clean logo will convince the people that your service will be just as professional as your logo.
A lot of startups forgo the logo designing aspect of their company. This mistake is bound to bite back in the future. Indeed, you don’t want that to happen to you!
No worries because this article got you covered. You’re going to read about all the tips you need to keep in mind while designing your logo.
What do we mean by logo ?
A logo is a symbol through which people recognize a company. The character is unique to the specific company and can serve as an introduction.
If someone presented you with the ‘symbol’ of Facebook, you’d instantly recognize it. Recognition leads to the remembrance of its key features, which helps to boost the business.
Although free logo makers are available on the web, they might be missing some key aspects. It is because nothing comes for free in this world.
The logo design needs to capture the essence of your business, so you might need to tweak some design aspects yourself.
Logo Design
The design of a logo is extremely important. It’s because the logo represents the company. A poorly designed logo doesn’t only look bad; it gives the impression that the business is shoddy too.
To prevent this, we’ve compiled a list of tips that’ll help your logo look professional and clean!
6 Tips for a successful logo design
1. Simple and Clean :
Now, everyone knows that shiny things are attractive. But we have to remember, “All that glitters is not gold.”
A logo doesn’t have to be flashy or extravagant. Instead, the design should be simple. Flashy logos will undoubtedly attract attention, but they quickly lose their charm. At the same time, simple logos can go a far way.
Simple logos are also more accessible for people to remember. It is a great way to make sure your customer base thinks of your business. If we think from a monetary view, a simple logo will cost less to design.
Useful points
- Don’t try to fit a lot of active elements in your design.
- Choose the font wisely. The font shouldn’t be overwhelming.
- Make sure the spacing is correct. Too little space can make the logo feel crowded, even if the design is relatively mild.
- Try to go for the design that’ll look good on all accounts. Remember that logos should be publishable anywhere from storefront to social media accounts.
2. Choose colors wisely :
Have you ever thought about why most food brands have logos containing red and orange color schemes? It’s because these colors are proven to incite hunger.
Colors play a huge part in your logo design. They can help make or break the logo. Use colors that work together well. If the colors in your logo are clashing, it will have a negative impact.
The tone of colors also has an impact. Blue is considered a calm color, while red is seen as energetic.
Useful points
- Use colors that work together well.
- Use only a few colors. Many colors will captivate the eye and create a busy design.
- Research the meaning behind colors. Avoid colors that are associated with grim thoughts.
- Make sure the hues you’re using match the theme of your business. For example, If you’re in the food business, red is your best choice.
3. Keep symbols relevant :
If you’re using symbols in your text instead of just writing your company’s name, keep them relevant.
Tech companies should use symbols related to the field instead of food-related characters. A travel company would be better off using palm trees and sunny symbols to convey their services.
There is one thing you have to keep in mind is to take it easy. Even if a symbol is relevant, the whole logo will look off if it’s too congested
Useful points
- Make sure the signs you’re using are related to your field.
- Symbolic puns are a great way to grab attention.
- Don’t crowd the symbols. Use simple and memorable designs.
- Make sure the font and sign aren’t clashing.
- Minimalist logos will go a long way. It’s an easy way to etch your brand in a customer’s mind.
4. Use vector format :
Logos need to be versatile. It should be scalable from a tiny picture to a giant billboard.
By using vector format, you can adjust the size of the logo according to the use. It doesn’t compromise quality. Instead, it enhances the logo.
You’re surely confused about vector format if you’re new to this stuff. Standard images are made up of pixels. If you use vector formal, the image is made up of mathematical expressions instead.
It is beneficial since scaling up a typical picture dramatically diminishes the quality.
Useful points
- We can apply a vector format to a variety of designs.
- The logos look professional.
- Logos made using vector format have higher resolution.
- Using vector format gives you the option to quickly edit and adapt the logos in the future.
5. Keep the proportions balanced :
Human brains are attracted to symmetry. If you give someone the option to choose between a symmetrical and an asymmetrical design, the chances are that they’ll select the balance.
Now, how do we make sure our logo is symmetrical? We do that by using appropriate
proportions.
Proportions are the “weights” of the visual world. If the weights are off, the design is unbalanced.
Choose the logo that’ll contain equilibrium. Don’t make one side of the logo too heavy.
Useful points
- Use symmetrical shapes. Going for a circular shape is a good choice.
- Make sure the proportions of your logo are acceptable. Remember that the logo will make its presence in all your business endeavors.
- Align the logo on its centerline. If it’s asymmetrical, either decrease the elements on the heavy side or increase them on the lighter side. Just make sure the logo isn’t too crowded.
6. Think long term :
Are you going to change the logo for your business after every year? Hopefully not.
Even though rebranding is sometimes necessary, designing the logo and thinking it’ll be permanent is a good practice.
The logo is going to be attached to your business name. If you’re constantly changing your logos, it will give a wrong impression to your audience.
Don’t base your logo on a meme or trend that is sure to die down in some time. Make sure your logo is timeless. Timeless logos look good no matter what trends are going around.
For a timeless logo, you need to evaluate the goals and ideals of your business. Incorporate those ideas and plans in your logo. It is a sure way to avoid the need for rebranding in the future.
Useful points
- Don’t follow short-lived internet trends.
- Make use of the ideas that are passed down for generations. A star represents hope. Moon represents beauty. Thoughts like these will make good timeless logos.
- Make sure your logo represents your long-term goals.
Final Words :
Logos are the front-most marketing strategy for your business. The logo design is extremely important when you’re starting a business.
An excellent logo is sure to attract customers. Making sure your logo is top-notch will help boost your business.
We’ve discussed 6 tips for making a successful logo in this article. While designing your logo, keeping these tips in mind will result in a fantastic logo.
The most important thing to ensure is that your logo aligns with your business theme. You can tweak other factors, but the foundation of your logo needs to be robust and reliable. Hopefully, you’ll be able to design an epic logo while following these tips!